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Telecommunications operators and more recently Internet & Service providers around the globe are announcing plans to launch TV services through their IP networks. While the concept of delivering video or “television” over a network is not new, it is becoming a reality due to significant bandwidth upgrades being installed by service providers globally. This is one of several factors enabling the growth of IPTV. HP and Intel have joined forces to proactively contribute to defining, building and delivering carrier grade solutions based on the leading IPTV component providers. |
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Target market |
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The worldwide addressable market for this solution includes all xDSL and FTTH Service Providers aiming at piloting and deploying IPTV and Triple Play Solutions (TPS) across their networks for building retail consumer offerings around value added video centric services.
The target customers for initial IPTV deployments are tier 1 and 2 Telco operators who have the financial ability to make significant investments in upgrading their core and access networks. Other market areas likely to investigate and deploy IPTV services range from large content providers, broadcasters, broadband access providers, energy companies, local government administrations and hospitality (hotels, cruise ships, etc).
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Business Challenge |
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Service providers and /operators have to minimize Capital Expenditures (Capex) and Operational Expenditures (Opex), achieve on time service launch , deliver quality of service that will drive service adoption and define an architecture that provides upward scalability for size and services.
ISVs have to minimize server and client hardware CAPEX and OPEX, achieve worldwide scale of solution to Tier 1, Tier 2, and Tier 3 operators/service providers, and deliver innovative features that drive service adoption.
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Customer benefits |
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| The IPTV infrastructure solution helps operators, service providers and ISVs specify the hardware infrastructure required for an end-to-end IPTV platform, map subscribers to hardware and understand the CAPEX/OPEX tradeoffs in scaling, while providing a flexible technical structure for worldwide scaling of solutions and developing a model for 3rd party definition, partner participation and management of their applications. |
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End-to-end IPTV logical view |
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| An IPTV solution is complex and consists of many technologies.
The first key area is the network, including the core network and the access network.
- The core network refers to the major backbone within the service provider’s domain that provides high bandwidth connections between facilities or functions over great distances.
- The access network is the final connection at the edge to the subscriber’s home.
The middleware provides all of the subscriber management functions, channel mapping for what content appears on what “channel”, electronic program data, all business rule processing for services such as Content (both music and video), On Demand (COD), all program metadata storage and interfaces for services such as online games and internet connectivity.
The Video Hub Office (VHO) is typically located near the network edge. This can be in the telco’s central office, “collocated space” near the central office or at another site chosen by the service provider.
The Super Headend (SHE) is where all national broadcast content is acquired, encoded/transcoded, encrypted and transmitted via multicast/unicast protocols into the network.
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Key components of the solution |
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Head-end infrastructure area for content acquisition:
- Integrated Receiver Decoder or Descrambler (IRD) appliances
- Encoders & Transcoders appliances
- High capacity Storage system for High Resolution content
Head-end infrastructure area for the IPTV operations datacenter:
- Storage system for On Demand staging folder
- Database and Application Server systems for Middleware
Content distribution and delivery infrastructure area:
- Content Distribution systems
- AV Streaming systems
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